Kingston Preview of The Memorial Collective

Kevin Montroy has spent more than three decades building for the funeral profession. He founded FrontRunner Professional in 1994 in the back of his family's funeral home in Gananoque, Ontario, moved the company to Kingston in 2002 and grew it into a funeral technology business serving funeral homes across North America. He is now Founder & Visionary of The Memorial Collective, where he brings his experience in funeral service, technology and entrepreneurship to work spanning public education, art, products, technology and funeral-home partnership.

Kelsey Barnes is Chief Executive Officer (CEO) of The Memorial Collective. He served as an officer in the Canadian Armed Forces, holding operational roles in the Royal Canadian Regiment, strategic planning roles at the Canadian Forces College mentoring allies in battling counter-narco terrorism in Central America, and serving in the Middle East, where he earned a US Army Commendation Medal. Transitioning to industry in 2017, Kelsey led large-scale operations before becoming CEO in 2026. He is now helping build the company's work across education, experiences and technology, with families and funeral homes at the center.

Ashley Montroy is Chief Marketing Officer (CMO) of The Memorial Collective. She has more than 15 years of experience in funeral-service marketing and previously served as a partner and Chief Marketing Officer at FrontRunner Professional. After its acquisition she held senior marketing leadership roles at Tribute Technology, overseeing B2B and B2C marketing across several funeral-technology brands. Ashley has taught and presented to more than 10,000 funeral professionals and has appeared at more than 50 industry conferences. At The Memorial Collective she leads brand, public education, funeral-home strategy and the vision for funeral service as a year-round community resource.

Tamara Bolger is a Canadian artist and a widow, and her own loss is part of why she makes what she makes. She established her studio in 2009 and works in mixed media on canvas, creating memorial portraits and commemorative pieces for families remembering both people and pets. She offers embellished memorial art through tributeart.com, where a family can choose to have a measure of cremated ashes worked into the medium of the painting itself. She is known for her Woodland Series, which includes Wish You Were Here, Mist Raven, Spirit Watcher and Watching Over You.