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Hands shaping a work of memorial art

The Dawn of a New Era in Funeral Service

Building a Better Way Forwardfor Families and Funeral Service.

We create public campaigns, memorial products, digital experiences and technology with funeral professionals, so families can see more meaningful ways to remember.

A funeral professional helping a family discover a meaningful memorial

How the Collective works

More choice begins before a family needs it.

  1. 01

    People discover possibilities

    Public education introduces meaningful ways to remember before decisions become urgent.

  2. 02

    Artists and partners create

    Original art, memorial products and digital experiences turn those possibilities into something people can see.

  3. 03

    Funeral homes guide families

    Trusted local professionals help families understand their choices before, during and beyond a funeral.

One path

  1. Life
  2. Preparation
  3. Funeral
  4. Remembrance
  5. Life continues

Before a loss, when it happens, through the funeral, and through every year of remembering that follows.

What we create

Campaigns, products and experiences that make remembrance more personal.

A film crew creating stories for Reimagining What’s Possible

Reimagining What’s Possible

Stories made for the public

A national conversation about what remembrance can be.

Public education · In development

Reimagining What’s Possible™

A public education campaign being developed to help people explore meaningful choices and bring their questions to a trusted funeral professional.

See the campaign

Memorial products

The Memorial Collective Collection

Paintings, memorial sculpture and keepsake objects offer different ways to remember.

An embellished painting hanging in a warm living room

Embellished Art

An embellished painting brings remembrance into a work of art for the home. Cremated remains can be incorporated into the artist’s medium when the family chooses that option.

A bronze whale sculpture from the bronze memorial collection in a living room

Bronze Memorial Sculptures by Wyland®

Bronze sculptures by Wyland® that also function as memorial urns, with an internal space for cremated remains or keepsakes. A work of art to display at home and pass between generations.

An Amalgam McLaren W1 scale model on a memorial riser

Amalgam Urns

An Amalgam scale-model car is paired with a Memorial Riser to create a personal memorial display. The model and its display base bring a love of automotive design into remembrance.

Digital experiences

Ways to keep stories and connection close.

Life’s Song™

Life’s Song translates a person’s DNA data into a musical composition. It offers a way to connect music with a person’s life and remembrance.

My Final Resting Place™

My Final Resting Place records meaningful resting locations on a map. People can share those places so family and friends know where to visit.

My Footsteps™

My Footsteps connects messages, voices and stories with the places that matter to a person. Loved ones can discover those memories through the locations linked to them.

For funeral homes

What this makes possible.

See how we work together
01

Bring a new conversation into your community

Reimagining What’s Possible™ helps people see more meaningful choices before a moment of need, with funeral homes as the trusted local guides.

Explore Reimagining What’s Possible™
02

Offer families more meaningful choices

Memorial products and Tribute Art™ families can discover through the funeral home they already know. Selection, support and terms are discussed together first.

03

Have creative work made for your funeral home

Films, campaigns and storytelling your funeral home can hire the Studio to create.

04

Let technology carry more of the workload

Vigil.ai is an operating system being developed for funeral homes, planned for 2027 and shaped by member input.

05

Help shape what comes next

Members shape the products and tools the Collective develops.

Tamara Bolger’s painting, from her personal story

A story from the work

A life remembered through art.

Follow artist Tamara Bolger through a commissioned memorial painting, with entries from her own little red notebook.

Read Tamara’s story

The people behind the work

Experience from funeral service, public education and art.

The work is led by named people with experience inside funeral homes, funeral technology, creative practice and the careful handling of memorial art.

Kevin Montroy, Founder & Visionary

Kevin Montroy

Founder & Visionary

A licensed funeral director for more than 30 years and founder of FrontRunner Professional in 1994.

Ashley Montroy, Chief Marketing Officer

Ashley Montroy

Chief Marketing Officer

More than 15 years of leadership in funeral-service marketing, from FrontRunner to Tribute Technology.

Kelsey Barnes, Chief Executive Officer

Kelsey Barnes

Chief Executive Officer

Leads the cross-functional work that turns an ambitious vision into a functioning company.

Amin Jalali, Science and AI Lead

Amin Jalali

Science and AI Lead

A PhD in electronics and AI from Kyungpook National University, with research roles at Queen’s University.

Katie Kortschaga, Creative Experience Architect

Katie Kortschaga

Creative Experience Architect

Began her career at FrontRunner Professional, working where funeral service, technology and design meet.

Stephanie Reid, COO & Customer Care

Stephanie Reid

COO & Customer Care

Brings funeral-service and funeral-technology experience to the company’s day-to-day work.

Tamara Bolger, Memorial & Life Artist

Tamara Bolger

Memorial & Life Artist

A Canadian mixed-media artist whose documented commission shows the care behind memorial embellishment.

Meet the full team

Who we work with

One company, built through many kinds of expertise.

Funeral homes and memorial centers, artists, suppliers, creators and service partners each bring what they do best to the work.

What we’re building next

New places and tools are being developed around the same idea: more meaningful choice, guided locally.

Concept view of a welcoming café and community gathering space inside a Tribute Center
Concept imagery

In development

Celebration of Life Tribute Centers

Spaces envisioned for remembrance, connection and community. Formats could range from a room or gallery within a funeral home to a purpose-built center.

Explore the concept

Operating system · Planned for 2027

Vigil.ai

An operating system in development for funeral homes. It is intended to connect the tools and service partners they already trust while keeping every decision with their team.

Explore Vigil.ai

Marketplace · In development

Funeral.Shop

A marketplace concept intended to bring suppliers, independent creators and The Memorial Collective side by side, connecting online choice back to participating local funeral homes.

Explore Funeral.Shop

Events & activity

Events & activity