Funeral.Shop
A marketplace being developed to bring funeral products from many vendors together for the public, with intended fulfillment through participating local funeral homes.
In developmentThe concept below explains what it could mean for families, funeral homes and the companies that make what families choose.
The marketplace departments
From the essentials of funeral service to work no one has seen before.
Funeral.Shop is being built to bring established funeral products, specialist suppliers, independent creators and meaning-rich memorial pieces into one public shopping experience.
Photography represents the breadth of intended marketplace categories. Participating vendors and product availability will vary as the marketplace grows.

Department 01
Burial
Wood and metal caskets, burial vaults and meaningful personalization

Department 02
Cremation
Urns, containers, scattering products, keepsakes and urn vaults

Department 03
Vaults & protection
Burial and urn vaults for different forms of final placement

Department 04
Memorials & keepsakes
Jewelry, memory objects, stationery, pet memorials and personal tokens

Department 05
Made by creators
Small-studio vessels, textiles, engraved work, jewelry and custom art

Department 06
Meaning & Life
Products and experiences shaped around identity, story, passions and legacy
Step inside Funeral.Shop
A working preview of how families could discover the breadth of funeral service, then connect with a local funeral home.
Funeral.Shop
Handmade creator marketplace concept
The Etsy-like handmade layer, brought into funeral service with local care.
This preview explores how a future connection with Etsy’s creator marketplace could help families discover handmade, personalized and one-of-a-kind memorial work from independent makers.
Concept only. This illustrates a potential connection; no partnership with Etsy is being announced.
20 illustrative products
One connected journey
Online choice.
Local care.
The intended model connects online discovery with participating local funeral homes. Website integration, fulfillment and coverage are being developed, so a local professional could remain part of what happens next.
- 01
Discover
See more of what funeral service can offer.
- 02
Choose
Explore products from participating vendors in one place.
- 03
Connect
The intended next step involves a participating local funeral home.
- 04
Fulfill locally
The proposed fulfillment model keeps participating local homes involved.

For the public
See the full landscape of what is possible.
Explore burial and cremation products, memorial goods and one-of-a-kind work from across funeral service and independent creators. That is the intended range of a marketplace being developed with participating local funeral homes.
Explore what’s possible
For funeral homes
A larger storefront, without a larger stockroom.
The proposed model would let participating homes present products from multiple vendors through their websites. The intended model includes an ecommerce layer to support your team’s work with families and community.
The proposed model includes a share of sales for participating funeral homes, supporting their community role. Commercial terms are still to be agreed.
For funeral professionals
For vendors
Every kind of supplier belongs in the picture.
Casket, urn, vault, stationery, keepsake and memorial-product companies, along with independent artists and makers, are invited to discuss participation in the marketplace being developed. Inventory, distribution and commercial arrangements would be agreed separately.
For vendors and creatorsBuilt inside funeral service
Let the public see
what we can do.
Funeral products are easier to find online than they once were, but the local relationship still matters. Funeral.Shop is being built to put funeral service’s products, people and community role in view.