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The marketplace for funeral service

Funeral.Shop

A marketplace being developed to bring funeral products from many vendors together for the public, with intended fulfillment through participating local funeral homes.

In development

The concept below explains what it could mean for families, funeral homes and the companies that make what families choose.

Wood and metal caskets in a contemporary funeral-home selection room
A broad selection of urns in varied materials
A handmade memorial marketplace table with vessels, textiles, jewelry and illustrated keepsakes
Intended connection with

Reimagining What’s Possible™

The campaign

The marketplace departments

From the essentials of funeral service to work no one has seen before.

Funeral.Shop is being built to bring established funeral products, specialist suppliers, independent creators and meaning-rich memorial pieces into one public shopping experience.

Photography represents the breadth of intended marketplace categories. Participating vendors and product availability will vary as the marketplace grows.

A wood casket and a metal casket displayed in a professional selection room

Department 01

Burial

Wood and metal caskets, burial vaults and meaningful personalization

A varied collection of wood, ceramic, metal and natural-material urns

Department 02

Cremation

Urns, containers, scattering products, keepsakes and urn vaults

A burial vault and urn vault presented in a peaceful cemetery setting

Department 03

Vaults & protection

Burial and urn vaults for different forms of final placement

Memorial jewelry, a memory box, stationery and keepsakes arranged together

Department 04

Memorials & keepsakes

Jewelry, memory objects, stationery, pet memorials and personal tokens

Handmade ceramic vessels, wooden boxes, textiles, jewelry and illustrated keepsakes

Department 05

Made by creators

Small-studio vessels, textiles, engraved work, jewelry and custom art

An Amalgam car memorial urn displayed beneath an embellished iris painting
Cremated remains detail

Department 06

Meaning & Life

Products and experiences shaped around identity, story, passions and legacy

Interactive conceptNot a live store

Step inside Funeral.Shop

A working preview of how families could discover the breadth of funeral service, then connect with a local funeral home.

Funeral.Shop

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Handmade creator marketplace concept

The Etsy-like handmade layer, brought into funeral service with local care.

This preview explores how a future connection with Etsy’s creator marketplace could help families discover handmade, personalized and one-of-a-kind memorial work from independent makers.

Handmade vesselsEngraved woodTextilesStudio jewelryCustom artwork

Concept only. This illustrates a potential connection; no partnership with Etsy is being announced.

20 illustrative products

Proposed local funeral-home fulfillment
Creator-made
Creator-made
Creator-made
Creator-made
Creator-made
Creator-made
Creator-made
Creator-made

Local care stays in the experience.

The intended model involves a participating funeral home in what comes next.

One connected journey

Online choice.
Local care.

The intended model connects online discovery with participating local funeral homes. Website integration, fulfillment and coverage are being developed, so a local professional could remain part of what happens next.

  1. 01

    Discover

    See more of what funeral service can offer.

  2. 02

    Choose

    Explore products from participating vendors in one place.

  3. 03

    Connect

    The intended next step involves a participating local funeral home.

  4. 04

    Fulfill locally

    The proposed fulfillment model keeps participating local homes involved.

A family exploring meaningful funeral products online

For the public

See the full landscape of what is possible.

Explore burial and cremation products, memorial goods and one-of-a-kind work from across funeral service and independent creators. That is the intended range of a marketplace being developed with participating local funeral homes.

Explore what’s possible
A funeral home team receiving a memorial product for local fulfillment

For funeral homes

A larger storefront, without a larger stockroom.

The proposed model would let participating homes present products from multiple vendors through their websites. The intended model includes an ecommerce layer to support your team’s work with families and community.

The proposed model includes a share of sales for participating funeral homes, supporting their community role. Commercial terms are still to be agreed.

For funeral professionals
Product creators reviewing a new memorial design together

For vendors

Every kind of supplier belongs in the picture.

Casket, urn, vault, stationery, keepsake and memorial-product companies, along with independent artists and makers, are invited to discuss participation in the marketplace being developed. Inventory, distribution and commercial arrangements would be agreed separately.

For vendors and creators

Built inside funeral service

Let the public see
what we can do.

Funeral products are easier to find online than they once were, but the local relationship still matters. Funeral.Shop is being built to put funeral service’s products, people and community role in view.