two people crossing a bridge

JOIN THE ALLIANCE

JOIN THE ALLIANCE

Change the space. Change the world. Leave them both in a better place. 

Reimagining
What's Possible

Reimagining
What's Possible

Join the Alliance

Join the Alliance

Join the Funeral Service Alliance

Join the Funeral Service Alliance

Ready to learn how you or your organization can be part of the Funeral Service Alliance? Reach out directly to Kevin — he’s always open to a meaningful conversation about where we can go together.


Kevin Montroy
Founder & Visionary


Email: mail@kevinmontroy.com

Direct: 613-449-0733

Ready to learn how you or your organization can be part of the Funeral Service Alliance? Reach out directly to Kevin — he’s always open to a meaningful conversation about where we can go together.


Kevin Montroy
Founder & Visionary


Email: mail@kevinmontroy.com

Direct: 613-449-0733

Kevin Montroy The Memorial Collective
Kevin Montroy The Memorial Collective
new growth
new growth
new growth

We are committed to changing funeral service

We are committed to changing funeral service

The Memorial Collective is an Award-winning Innovation and Design studio focused on helping to reshape the death care sector. We think Differently. We are more than strategists, designers, and innovators. We are builders of legacies. We have seen both the challenges and the profound opportunities this space holds.


We unite a vision that returns the profession to what matters most with a strategy grounded in leadership, partnership, and growth through a compassionate approach.


This union of meaning and clarity allows us to help businesses create offerings that are both deeply human and powerfully effective — experiences that touch families at their core while equipping professionals with the tools, systems, and alliances to elevate and thrive with a faster time to market. It is where innovation meets care, and where remembrance becomes both meaningful and transformative.


HIGHLIGHTS

We combine design excellence, proprietary AI, and strategic business models to elevate funeral professionals, increase adoption, drive growth and position them for enduring success. We innovate without losing heart. We scale without losing humanity. And we believe the future of funeral care can hold both meaning and momentum.

What We Do

What We Do

We combine design excellence, proprietary AI, and strategic business models to elevate funeral professionals, increase adoption, drive growth and position them for enduring success. We innovate without losing heart. We scale without losing humanity. And we believe the future of funeral care can hold both meaning and momentum.

light path
light path
light path

What Sets Us Apart

What Sets Us Apart

Connection

Every experience we create strengthens meaningful bonds. We believe trust and loyalty are built through clarity, emotional presence, and a genuine understanding of people.

Integrity

Our work aligns truthfully with who a brand is and what it stands for, ensuring credibility inside the profession and outside with families.

Impact

We measure success by the ripples our work creates: businesses that expand sustainably, brands that lead with meaning, and experiences that leave a lasting imprint.

Excellence

From vision to execution, every detail is crafted with care, raising the standard for how the profession’s leading brands present and perform.

Partnership

We don’t just design or consult—we collaborate deeply, equipping businesses with the tools, clarity, and confidence to thrive long-term.

Innovation

We blend creativity and strategy to open new pathways for growth, standing at the edge of where the profession is going while honoring where it’s been.

Connection

Every experience we create strengthens meaningful bonds. We believe trust and loyalty are built through clarity, emotional presence, and a genuine understanding of people.

Integrity

Our work aligns truthfully with who a brand is and what it stands for, ensuring credibility inside the profession and outside with families.

Impact

We measure success by the ripples our work creates: businesses that expand sustainably, brands that lead with meaning, and experiences that leave a lasting imprint.

Excellence

From vision to execution, every detail is crafted with care, raising the standard for how the profession’s leading brands present and perform.

Partnership

We don’t just design or consult—we collaborate deeply, equipping businesses with the tools, clarity, and confidence to thrive long-term.

Innovation

We blend creativity and strategy to open new pathways for growth, standing at the edge of where the profession is going while honoring where it’s been.

In partnership with big brands around the world

baskits logo
king soundworks logo
in the zone tv logo
wyland logo

Our Executive Team

Our Executive Team

Our roots stretch from the front lines of funeral service to the frontier of innovation.

handshake
handshake
handshake

The Funeral Service Alliance—Reimagining What’s Possible

The Funeral Service Alliance—Reimagining What’s Possible

Today, going it alone is an uphill battle. Our mission is to reimagine and reshape Funeral Service so that families once again see it as a profound, healing, and essential part of life.


This game changing strategy involves an Alliance of manufactures, suppliers, vendors, professional associations and funeral professionals alongside high-profile voices and cultural leaders.


Through this Alliance, we can spark a renewed understanding of what’s possible with consumers and reignites appreciation for the true value of funerals and the power of remembering.

Today, going it alone is an uphill battle. Our mission is to reimagine and reshape Funeral Service so that families once again see it as a profound, healing, and essential part of life.


This game changing strategy involves an Alliance of manufactures, suppliers, vendors, professional associations and funeral professionals alongside high-profile voices and cultural leaders.


Through this Alliance, we can spark a renewed understanding of what’s possible with consumers and reignites appreciation for the true value of funerals and the power of remembering.

This movement will open conversations, break barriers, and spark fresh ways of thinking. Through innovation and collaboration, we will help families rediscover the power of honoring life, cherishing memory, and embracing the importance of taking time to care. Here, innovation meets compassion. Here, remembrance becomes not just meaningful—but transformative.


Together, we become the bridge between tradition and tomorrow standing proud, knowing we lifted our profession, touched countless lives, and helped make the world we leave behind a better place. This is partnership without disruption. Alignment without absorption. Growth without risk. A Collective, not a competition.


This movement will open conversations, break barriers, and spark fresh ways of thinking. Through innovation and collaboration, we will help families rediscover the power of honoring life, cherishing memory, and embracing the importance of taking time to care. Here, innovation meets compassion. Here, remembrance becomes not just meaningful—but transformative.


Together, we become the bridge between tradition and tomorrow standing proud, knowing we lifted our profession, touched countless lives, and helped make the world we leave behind a better place. This is partnership without disruption. Alignment without absorption. Growth without risk. A Collective, not a competition.


giving back
giving back
giving back

As part of our mission, we will establish a meaningful giving pledge to both the Funeral Service Foundation and causes that help us reshape the world and leave it in a better place.

As part of our mission, we will establish a meaningful giving pledge to both the Funeral Service Foundation and causes that help us reshape the world and leave it in a better place.

funeral service foundation logo

Giving Back

Giving Back

Get in Touch With Us

Get in Touch With Us

Copyright © The Memorial Collective 2025. All rights reserved.